If you don't have a target...you're ALWAYS going to miss. So, WHATEVER you do today, make sure it's focused directly on the specific market that you're going after. Your goal ought to be to absolutely dominate in a particular market, development, side of town, price range or style of home, etc. Focus on your target. I've seen newbies dethrone the incumbent King or Queen of an area in as little as 18 months.
"But what do I do right now?" Focus and execute, even the smallest tasks.
- Schedule and Promote Your Open Houses
- Call a past client to say hello. DO NOT talk about Real Estate unless they bring it up.
- Generate Un-Solicited CMA's for homes in your target market (Comparative Market Analysis, or Comp Report)
- Send Out 3 hand written notes that simply say hello, or happy birthday, or congratulations, etc.
- Get in your car and preview properties in your target market. Leave cards.
- Complete CMA's on 2 Expired Listings, then send to the owners with an invitation to meet so that you can explain likely reasons why the property didn't sell.
- Buy a coffee or tea for a friend you've not seen in a while.
- Send Hand Written "Market Updates" to your target market.
- Volunteer at a venue that your target market supports.
- Schedule a training session for the part of the job that you feel least comfortable with. For me, it was Transaction Coordination. Despised it. So I took a TC course and ended up loving it.
- Meet with a colleague to talk about what's working for them. Share what's working for you.
- Update your contacts. Email, phone, address, Social Media.
- Effectively use social media for 30 minutes (10 each, for 3 platforms)
- Claim and update your professional profile on ALL real estate websites.
- Create an introduction video and post it to YouTube and Social Media.
- Contact 3 distant friends or relatives and ask them for referrals.
This list could go on forever, and each point ought to be done with undivided attention. Give it a shot. We'd love your feedback.
#RESN
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